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How We Audit a Website: What We're Actually Looking For

How We Audit a Website: What We're Actually Looking For

Josh Rotenberg
Published on: 10/03/2026

A lot of people get an SEO audit and have no idea what to do with it. Here is exactly what I look at when I audit a site, and more importantly, why it matters for whether you show up or not.

Semantic SEO
Internal Linking: The SEO Move Nobody Talks About

Internal Linking: The SEO Move Nobody Talks About

Josh Rotenberg
Published on: 24/02/2026

The way your pages connect to each other is one of the most overlooked parts of SEO. Here is what internal linking actually does and how to get it right.

Semantic SEO
How to Show Up in Google's AI Overviews

How to Show Up in Google's AI Overviews

Josh Rotenberg
Published on: 10/02/2026

Google AI Overviews are changing who gets found at the top of search. Here is what gets you cited and what keeps you out.

Semantic SEO
Why Your Content Isn't Ranking (It's Not What You Think)

Why Your Content Isn't Ranking (It's Not What You Think)

Josh Rotenberg
Published on: 27/01/2026

You are publishing consistently. So why is traffic not moving? The answer is usually not about writing more. It is about what the content is missing structurally.

Semantic SEO
Schema Markup Explained for People Who Aren't Developers

Schema Markup Explained for People Who Aren't Developers

Josh Rotenberg
Published on: 13/01/2026

Schema markup tells search engines exactly what your content means. Most small business sites do not have it. Here is what it actually does, why it matters, and where to start.

Semantic SEO
The 9 Things Google Actually Looks at When Deciding Whether to Trust Your Site

The 9 Things Google Actually Looks at When Deciding Whether to Trust Your Site

Josh Rotenberg
Published on: 09/12/2025

It is not just keywords anymore. Google evaluates your site across 9 specific dimensions before deciding whether to surface it. Most small business sites fail on at least half of them.

Semantic SEO