Services for local service businesses
Local visibility, paid ads, websites, and follow-up, built to work together.
Start with the part of your growth system that is underperforming. Solenzo scopes focused projects across local search, paid acquisition, website conversion, and CRM follow-up, then connects the pieces only when the handoffs matter. You see the proposed scope and price before work begins.
Four connected disciplines
Fix the bottleneck first. Connect the system second.
Local SEO & AI Visibility
Be easier to find and understand
Paid Ads
Create and measure qualified demand
Website Optimization & Development
Give every visitor a clear next step
CRM Automation & Follow-Up
Respond and nurture consistently
Make sure local customers, and the AI tools they use, can actually find you.
Search behavior has shifted. Your customers check Google, Google Maps, and AI-powered tools like ChatGPT before they ask around. If your business does not show up clearly when they search for what you offer in your area, those customers find someone else. We optimize your business profile, site content, and citations so search engines and AI tools alike can understand what you do, where you work, and which services you offer.
- Google Business Profile optimization
- Local SEO and citation building
- Keyword research and local content strategy
- Google Maps and local-search optimization
- AI visibility groundwork
- Visibility reporting against a baseline
Good fit for
Businesses whose Google Business Profile, site content, or citations are incomplete, inconsistent, or hard for search and AI tools to interpret. We agree the keywords and reporting cadence up front, since how fast movement shows up depends on your market and competition, and show you progress against that baseline rather than a promised date.
Where we draw the line
We don’t promise specific rankings, Maps placement, or AI citations. Nobody can guarantee what a search engine or AI system decides to show. If your only issue is your Google listing itself, the $299 Tune-Up is the faster, cheaper starting point.
Know what your ad spend is producing, and what’s wasting it.
Whether you already run Google or Meta ads and suspect budget is leaking, or you are starting from zero, we work the same discipline two ways: audit and repair an existing account, or build and manage new campaigns. Either path starts with search-term, keyword, and conversion-tracking analysis so decisions are based on what the account is actually doing, not what the dashboard summarizes.
- Existing-account audit and keyword-waste review
- Google Search and Local Services Ads
- Meta (Facebook and Instagram) ads
- Conversion tracking setup and verification
- Landing-page alignment
- Ongoing optimization where included
Good fit for
Businesses already running ads that feel like a money pit, or businesses that want an account built correctly from the start. We connect spend to the actions your tracking can reliably measure, and report cost per verified inquiry or booked appointment at the most specific level the tracking chain supports.
Where we draw the line
We don’t promise declining costs or guaranteed attribution. Platform-reported and CRM-confirmed conversions don’t always match, and unmatched activity stays labeled unknown rather than assigned by assumption.
Give every qualified visitor a clear reason to trust you and a clear next step.
A website that looks dated or loads slowly works against every other investment: SEO brings traffic that bounces, ads send clicks that do not convert, automation captures leads a bad page never generated. We offer two paths: repair and optimize the site you have, or rebuild it when the underlying structure is the actual problem. Every engagement starts with a full audit before we touch anything.
- Full site audit before any changes
- Speed, mobile, and technical SEO fixes
- Copy and messaging cleanup
- Lead capture and CRM integration
- Analytics and conversion-event tracking
- Full rebuild available when repair is not enough
Good fit for
Businesses whose site is slow, outdated, or unclear about what to do next, or whose current structure cannot support the goal even after repair. We repair what is worth keeping and rebuild only when the existing structure would preserve the problem, measured by contact-action conversion rate on the agreed pages.
Where we draw the line
A stronger website changes usability and conversion. It doesn’t guarantee rankings or revenue on its own, and assisted or offline visitor journeys may fall outside what tracking can attribute to a single page.
Follow up quickly and consistently without living in your inbox.
Slow follow-up gives an interested lead more time to move on. We build CRM automations that acknowledge new leads instantly by text and email, move them through a defined pipeline, and request reviews after the job is done, then pair that with follow-up email content written in your voice for the audience it’s actually reaching, not a generic template.
- Instant automated lead acknowledgment
- Pipeline setup with defined stages
- Appointment booking and reminders
- Review-request workflows
- Audience-specific email sequences
- Longer nurture flows when relevant
Good fit for
Businesses with steady lead volume that is going cold in the handoff, or operators who know their follow-up is inconsistent but do not have a system for it. We measure automated acknowledgment and first human response separately, so an instant text does not get credit for a human call that came hours later.
Where we draw the line
Automation makes the configured steps consistent. It doesn’t guarantee lead quality, appointment attendance, sales performance, or reviews. Those depend on the conversation itself.
How we price
Defined scope before work begins.
Audits, builds, repairs, and implementation work are quoted as defined projects. You see the scope and price before approving anything. When ongoing optimization or management makes sense, it is proposed separately with its own monthly scope and price. Nothing recurring is assumed.
Where should you start?
Three ways in. Pick the one that matches what you already know.
I’m not sure what’s underperforming.
Run the free audit and get a prioritized starting point.
Run the free audit →My Google listing is incomplete or outdated.
Start the fixed-price $299 Local Presence Tune-Up.
Start the $299 Tune-Up →The problem is my website, advertising, visibility, or follow-up.
Discuss a defined project with the founder. That’s what the four disciplines above are for.
Discuss your project →Bring the current website, ad account, lead process, or visibility problem.
Discuss your project →Run a plumbing business?
See the plumbing-specific version →