Measurement and evidence
No case studies yet.
Here is the proof standard.
Solenzo is a new studio. Until we have named, permissioned client results, this page shows what we build, which measurements each engagement is intended to influence, where the data comes from, and what the evidence cannot prove. Every future result will include the starting point, timeframe, source, and limitations.
Google listing only? See the $299 Tune-Up.
How we label every figure
Seven kinds of evidence. Never mixed up.
This is the classification system behind every number on this page, and the one every future case study will use.
Verified build
Direct proof a scoped edit, asset, workflow, or campaign was completed and tested.
Measured
A value pulled from a named source using a stated definition and time window.
Attributed
A conversion connected through a verified source chain.
Observed
Movement occurred during the period, without a causal claim.
Modeled
An estimate based on explicitly disclosed assumptions.
Illustrative
Fictional or sample values used only to explain the report format.
Unverified
A value or source that cannot currently be confirmed.
Four measurement sections
The same four disciplines, everywhere on the site.
Each section is the work, what it’s intended to influence, the primary measurement, and the claim boundary — not a client outcome.
Local SEO & AI Visibility
What becomes measurable, not just visible
We build Google Business Profile corrections, local citations, site entity and structured-data work, local service content, and an agreed AI-observation prompt set.
Primary measurement
An agreed local-visibility measure using a fixed set of services, search terms, and locations.
Supporting
Profile actions, local-search position observations, review profile, organic local-page traffic, and AI mentions for the fixed prompt set.
Sources
Local-search tracking, Google Business Profile data, search analytics, prompt observation log.
Claim boundary: rankings, profile actions, reviews, AI mentions, and citations are reported but never guaranteed.
Paid Ads & Google Ads Audits
Spend you can actually judge
We build or audit campaign structure, conversion configuration, landing-page alignment, source and UTM standards, and CRM or call-tracking connections where included.
Primary measurement
Cost per verified qualified inquiry or booked appointment, at the most specific level the tracking chain supports.
Supporting
Spend, tracked inquiries, qualified inquiries, booked appointments, unknown-source share.
Sources
Ad platform, analytics, CRM, call tracking when included.
Claim boundary: platform and CRM attribution may not match. Unknown and unmatched conversions stay visible instead of being assigned by assumption.
Website Optimization & Development
A site you can inspect, not just admire
We build the agreed page or site changes, mobile and performance work, contact and booking paths, analytics events, and search foundations.
Primary measurement
Contact-action conversion rate for the agreed pages and traffic segments.
Supporting
Form submissions, tracked calls, booking actions, Core Web Vitals, organic sessions.
Sources
Analytics, search reporting, page-performance tools, call tracking when included.
Claim boundary: page-level conversion is measured more reliably than complete revenue causation. Assisted and offline journeys may remain incomplete.
CRM Automation & Follow-Up
Response you can time, not just promise
We build lead capture with source retention, automated acknowledgment, pipeline stages, nurture workflows, appointment reminders, and review-request workflows.
Primary measurement
Time to automated acknowledgment and time to first human response, tracked separately. An instant text never stands in for a human reply.
Supporting
Contact rate, appointment rate, stage progression, workflow completion.
Source
CRM activity and workflow logs.
Claim boundary: automation makes the configured steps consistent. It cannot guarantee lead quality, appointment attendance, or reviews.
When more than one system is connected
You can engage us for one project. When systems connect, we track the handoffs too.
The four disciplines above are modular — use one or all four. When multiple are in scope, reporting also tracks where a prospect moves between them.
- Every stage is defined before reporting begins
- Unknown-source records are preserved, not hidden
- Stage conversion rates are shown, along with the period and sample size
- Platform-reported and CRM-confirmed conversions stay distinguishable
- We state where the chain breaks rather than claim end-to-end attribution when a stage is unverified
Before measurement. After measurement.
The first result is knowing what can be trusted.
This compares the state of measurement, not a promised business outcome.
Before
After
What becomes easier to evaluate
Not a promise about growth. A clearer record of what happened.
You can verify the work.
The agreed pages, edits, workflows, campaigns, and tracking events are documented and tested.
You can distinguish activity from outcome.
Clicks, inquiries, appointments, and customers are reported as different stages rather than collapsed into one conversion total.
You can see where the chain breaks.
Unknown sources, missing stages, failed events, and unmatched records stay visible instead of being assigned by assumption.
You can make the next decision with better evidence.
The report shows whether the next step is correction, optimization, additional measurement, or no further work.
What Solenzo will not claim
Said plainly, so you don’t have to find out later.
- No ranking guarantees
- No review guarantees
- No AI citation guarantees
- No perfect attribution claims
- No causal conclusion drawn from before-and-after movement alone
- No anonymous case studies
What a published result will include
What the report above looks like, filled in.
No anonymous or unsupported case studies. Every future result will include the fields below — here they are walked through for a fictional business, so the format is concrete instead of abstract.
Illustrative — Riverbend Plumbing Co. is not a real client
Client & permission
Riverbend Plumbing Co., Denver metro — the same fictional persona used on the sample-deliverable page.
Scope & exclusions
$299 Local Presence Tune-Up: Google Business Profile correction, GA4 install, schema markup, review-request kit. Does not include ongoing management or ranking work.
Baseline & dates
Baseline captured March 3. Corrections live March 10. 30-day check April 9.
Primary & supporting metrics
Primary: profile field-completeness, corrected vs. baseline. Supporting: GA4 sessions observed post-install, review-kit requests sent.
Data sources
Google Business Profile dashboard, GA4, schema validator, review-kit send log.
Attribution method
Verified build only. Before/after profile state and the GA4 install are confirmed directly — no ranking or revenue attributed to this scope.
Starting & ending values
Category: General Contractor → Plumber (primary), Emergency Plumber (secondary). Description: blank → live. GA4: not installed → installed and receiving data. Reviews: 3, no request process → review-kit deployed, 4 requests sent in the first 30 days.
External factors & limitations
Review counts and any ranking movement depend on the customer and on Google, not on this scope. This example reports only what the Tune-Up itself verifiably changed.
Evidence classification
Verified build for the profile, GA4, and schema changes. Illustrative for the business itself — every name, date, and figure here is fictional, shown only to demonstrate the format.
Why there’s no case study yet
“New studio. Serious methodology.”
We are early, and we would rather earn your trust with a method you can inspect than borrow it with quotes you cannot verify.
Here is what stands behind every number on this page: the audit scores the same 20 published dimensions for every site, every figure it produces is labelled measured, modeled, or illustrative using the taxonomy above, and Josh, who built the scoring model, is the person who does the work and walks the findings with you. When a client result goes up here, it will carry the business name, the starting point, the timeframe, and where the data came from.
Josh Rotenberg
Founder, Solenzo · Arvada, CO
See what can be measured before anything is built.
Run the free audit for an automated read on where you stand, or discuss a defined project if you already know the problem.
20 weighted dimensions · automated score in about 60 seconds
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