How We Audit a Website: What We're Actually Looking For
A lot of people get an SEO audit and have no idea what to do with it. Here is exactly what I look at when I audit a site, and more importantly, why it matters for whether you show up or not.
See where your site actually stands. Free 10-dimension audit — no signup, no credit card.
Run Free Audit →A lot of people get an SEO audit and have no idea what to do with it. Here is exactly what I look at when I audit a site, and more importantly, why it matters for whether you show up or not.
The way your pages connect to each other is one of the most overlooked parts of SEO. Here is what internal linking actually does and how to get it right.
Google AI Overviews are changing who gets found at the top of search. Here is what gets you cited and what keeps you out.
You are publishing consistently. So why is traffic not moving? The answer is usually not about writing more. It is about what the content is missing structurally.
Schema markup tells search engines exactly what your content means. Most small business sites do not have it. Here is what it actually does, why it matters, and where to start.
It is not just keywords anymore. Google evaluates your site across 9 specific dimensions before deciding whether to surface it. Most small business sites fail on at least half of them.